Always Drafting
Started Sep 28, 2025 · Still live
Loud socks, quiet shoes.
Your oldest live ad: it has run for more than a year.
Links to the home page
Your two live ads
Started Mar 2, 2026 · Still live
The Bold Six Box
Same line as the carousel, word for word.
Links to the gift box page
Your category this month
New ads in the last 30 days, and the mix of ads running now.
| Brand | New, 30 days | Active | Video | Multi | Image |
|---|---|---|---|---|---|
| Ludlow MillsYou0 video · 1 multi · 1 image | 0 | 2 | 0 | 1 | 1 |
| Kettle & Co9 video · 5 multi · 8 image | 15 | 22 | 9 | 5 | 8 |
| Strider6 video · 4 multi · 4 image | 9 | 14 | 6 | 4 | 4 |
| Fenwick Hosiery1 video · 4 multi · 2 image | 4 | 7 | 1 | 4 | 2 |
Kettle & Co and Strider run video, multi-card and single-image ads side by side; Ludlow Mills runs one carousel and one image, and no video.
Three fixes before the holidays
Retire the carousel that has run since September 2025. Shoppers who follow you have seen it for more than a year.
Launch a gift set for the holidays. One short video, a carousel of the boxes, and a few single images of single pairs.
Give each ad its own message. Both ads end on the same line. Test what makes the socks different, the patterns and the small runs, one per ad.
Creative brand guidance
For your Meta ads. Built from your website and your live Meta ads.
Your Meta ads today
What stands out: A short, memorable line: 'Loud socks, quiet shoes.' It closes both ads.
How you sound
Playful and confident: the patterns do the talking.
Short lines, one idea each.
Lines to build on
- “Loud socks, quiet shoes”
- “Made in small runs”
- “Six pairs, six patterns”
Palette notes
Mustard and brick on a warm cream. In ads, we'd keep backgrounds cream, let the socks carry the pattern, and use mustard for a price or gift badge.
Making Meta ads in your style
Format: A carousel of the gift boxes plus one short video. Your competitors mix all three formats; your account runs no video.
Hook: 'Loud socks, quiet shoes' over a gift box, with the pattern up close.
Look: Cream backgrounds, socks as the only pattern, mustard for tags, an Archivo headline.
Leave behind: The carousel from September 2025.
Sources: Meta Ad Library, active US ads, refreshed November 2, 2026; your public website, read November 2, 2026. Multi-card = carousel, or a dynamic ad mixing video and images. The Ad Library doesn't publish spend for commercial ads, so these counts show how many ads run and how often they change, not budget. Colours and fonts are a starting point, not a final brand spec.
Our services
Meta ad creative
Facebook and Instagram
Test Pack: 5 image ads, $499Sprint: 12 image ads, $999/mo
- New ads delivered every week
- Single-image and carousel formats, built from your product photos
- Video quoted separately
Local AI visibility
For established Puget Sound businesses
Audit from $750Monthly guidance from $750/mo
- Audit: a written report and a 30-minute walkthrough
- Up to 10 questions of your own, about the competitors and services you choose
- Each recommendation names the page, listing or source, what to change, and which AI answer it affects
- Monthly: the same questions re-asked, what moved, and an updated list
- Your team makes the changes
AI search visibility
For consumer brands selling online
Audit from $1,000Monthly guidance from $1,500/mo
- Audit: a written report and a 30-minute walkthrough
- Up to 10 questions of your own, about the competitors and products you choose
- Each recommendation names the page or source, what to change, and which AI answer it affects
- Monthly: the same questions re-asked, what moved, and an updated list
- Your team makes the changes
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